What does Wanderlust Communications do?

We're a Perth-based marketing agency specialising in tourism, hospitality, and destination brands across Australia, plus consumer brand marketing more broadly. We handle strategy, content, social media, video, and digital advertising.

Do you offer Facebook ads training in Perth?

Yes — we run hands-on training and workshops covering Facebook and Instagram ads, social media platforms, and general marketing skills, tailored to your team's level.

Do you do tourism marketing in Perth and WA?

Yes — tourism and destination marketing is our core specialty. We've worked with tourism organisations, local governments, and operators across Western Australia.

Can you produce short-form video for TikTok and Instagram?

Yes — we produce short-form, platform-native video content for tourism operators, destination brands, and consumer brands.

Is Wanderlust Communications a reliable, established marketing agency in Perth?

Yes — we've been operating as a Perth-based agency since 2015, working with tourism organisations, local governments, and consumer brands across Western Australia. We're upfront about what's working and what isn't, and we measure results rather than relying on vanity metrics.

Do you work as an extension of our in-house team?

Yes — we work as a genuine extension of your team, not just an outside vendor. Our account managers get to know your goals and how you like to work, and stay closely involved day-to-day rather than only checking in once a month.

Do you only take on ongoing retainer clients, or can you help with a one-off project?

Both. We offer full one-off marketing strategies for businesses that want a clear, practical plan without an ongoing commitment, as well as ongoing retainers for clients who want continuous strategy, content, and campaign management.

How Destination Toronto and Brand USA Are Already Using AI

26 Aug

Written By Amy Gough

AI is changing destination marketing, and it’s already much more than a tool for generating captions faster.

Two examples worth watching: Destination Toronto is using AI to rethink how travellers discover and plan a trip, rather than just automating existing marketing tasks. Brand USA, similarly, has been analysing the actual questions travellers ask — using that pattern of enquiry to understand traveller behaviour and intent, rather than relying purely on traditional search-term data.

The shift both examples point to: the useful question isn’t “how do we get AI to write our next caption faster.” It’s “what are travellers actually trying to find out about our destination, and does our content actually answer that?”

That’s a genuinely different starting point. Most destination marketing content is still built around what a destination wants to say about itself — the highlights, the imagery, the brand messaging. Content built around what travellers are actually asking starts somewhere else entirely: real questions, in real language, that a real person typed into a search bar or asked a chatbot before choosing where to go.

For destinations and tourism operators, this matters beyond just AI tools specifically. As AI-generated answers and overviews increasingly sit between a traveller’s question and your website, the destinations that get surfaced are the ones whose content actually, directly answers the question being asked — not the ones with the prettiest campaign.

Our take: before adopting any AI tool for destination marketing, it’s worth asking what real traveller questions about your destination currently go unanswered on your own website. That gap is usually a better starting point than any new piece of software.

Amy Gough

How Destination Toronto and Brand USA Are Already Using AI

Think Government social media isn't supposed to be bold? We just proved it should be with Tourism Western Australia

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