Our Story

At the heart of everything we do is storytelling. Whether it’s a regional destination, a tourism experience or a local business, every place has a story worth sharing.

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Wanderlust Communications was founded with a simple idea: that great marketing can help people discover remarkable places. Based in Perth, we specialise in tourism and destination marketing, working with tourism organisations, local governments and operators across Australia. Our work focuses on helping destinations grow awareness, attract visitors and tell the stories that make each place unique.

Tourism is a powerful driver for regional communities, supporting local businesses, creating jobs and bringing people together. That’s why we care deeply about the destinations and organisations we work with. Our goal is always to create marketing that not only reaches audiences but also contributes positively to the places being promoted.

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How We Work

  • We begin by learning about your audience, goals and the unique strengths of your destination or experience.

  • Every successful campaign starts with a clear plan. We develop practical strategies that guide marketing activity and maximise impact.

  • From digital advertising and social media to content creation and campaigns, we bring the strategy to life through creative and effective marketing.

  • We track performance and refine activity over time to ensure marketing continues to deliver strong results.

Successful marketing starts with understanding. Before jumping into activity, we take the time to learn about your destination, organisation or business and what you want to achieve. Our approach is simple, collaborative and focused on outcomes.

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Our Team

Wanderlust Communications is a small but highly experienced team of marketing specialists who are passionate about tourism and storytelling. We bring together expertise in strategy, digital marketing, social media, advertising and content creation, working collaboratively to deliver thoughtful and effective campaigns for our clients.

We also partner with a network of talented photographers, videographers and creatives when projects require additional expertise, ensuring each campaign is delivered to the highest standard.

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Founder and Managing Director

Amy Gough

  • Amy is our creative director, Managing Director and founder. Originally from the UK, she founded Wanderlust Communications in 2015 and has worked with a number of global clients including Sony Ericsson, Tourism Western Australia, the NHS and Cadbury. Previously the General Manager at the Kalgoorlie Boulder Visitor Centre, Amy has worked in tourism for almost a decade and specialises in destination marketing and strategic marketing.

    Connect on LinkedIn

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Account Manager

Katie Hutchinson

  • Katie is a creative and results-driven digital marketer with more than seven years experience of working in global markets.

    She's worked with multiple tourism organisations and operators in the UK and Australia including Visit Hampshire, Visit Mandurah, Australia's North West and Explore Worldwide. Katie specialises in social media marketing, optimised content curation, and marketing strategy. She's also got a great eye for design and TikTok.

    Connect on Linkedin

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Account Manager

Danica Deller

  • Danica is a talented marketer with an amazing understanding of the social media space. She's worked with countless tourism organisations including Australia's Golden Outback, Visit Fremantle  and the WA Museum and is passionate about creating online communities that turn followers into loyal brand advocates. Danica has an amazing skill for strategy creation and knows how to turn that strategy into effective, brand-building content. 

    Connect on Linkedin

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Account Manager

Kelly Foo

  • Kelly is a law and human geography graduate turned travel content creator who has an incredible eye for visuals. She has freelanced for international travel brands with a large focus on destination marketing in South Korea. A strategic and creative thinker with a passion for storytelling, Kelly loves creating authentic content and has an eye for design - creating engaging and beautiful content across multiple platforms.

    Connect on Linkedin

  • "Wanderlust Communications have been invaluable in working with the WA Museum Regions team in promoting and building the Brand value of our Tourism Portal - Wanderland. Very professional, friendly and such great value for money."

    Jessica Machin, Western Australia Museum

  • "I had the pleasure to work with Wanderlust recently. Amy was everything we had hoped for and more. So happy with everything Amy and Wanderlust delivered and would not hesitate to engage again and recommend to others."

    Jennifer Donovan, State Library of Western Australia

  • "Thanks to the Wanderlust team for a great collaboration over the past 3 years. Their responsiveness and expertise have been invaluable in promoting our destination effectively. Highly recommend for any destination seeking to enhance its online presence!"

    Nadine Heinen, Visit Mandurah

  • "Thank you for all your dedication and hard work putting together such a high quality and comprehensive business plan.Your communication, support, and attention to detail throughout the entire process was amazing. We highly recommend the team at Wanderlust Communications."

    Stephan Klopper, Exmouth Bus Charter

  • "The team at Wanderlust were SO amazing to work with. They are super friendly and knowledgable and created an incredibly comprehensive marketing strategy for the business. Highly recommended!"

    Adie Chapman, Oh Hey WA

  • "The Wanderlust team were great to work with - attentive, intuitive and prompt. They helped achieve some incredible outcomes. Would recommend."

    Euan Martin, Tourism Western Australia

  • "Wanderlust should be on your team if you want to catapult your digital marketing and social media presence. Their strategies are thoughtful, realistic and effective. And they are a pleasure to deal with."

    Dianne Bortoletto, Pronto PR

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