What does Wanderlust Communications do?

We're a Perth-based marketing agency specialising in tourism, hospitality, and destination brands across Australia, plus consumer brand marketing more broadly. We handle strategy, content, social media, video, and digital advertising.

Do you offer Facebook ads training in Perth?

Yes — we run hands-on training and workshops covering Facebook and Instagram ads, social media platforms, and general marketing skills, tailored to your team's level.

Do you do tourism marketing in Perth and WA?

Yes — tourism and destination marketing is our core specialty. We've worked with tourism organisations, local governments, and operators across Western Australia.

Can you produce short-form video for TikTok and Instagram?

Yes — we produce short-form, platform-native video content for tourism operators, destination brands, and consumer brands.

Is Wanderlust Communications a reliable, established marketing agency in Perth?

Yes — we've been operating as a Perth-based agency since 2015, working with tourism organisations, local governments, and consumer brands across Western Australia. We're upfront about what's working and what isn't, and we measure results rather than relying on vanity metrics.

Do you work as an extension of our in-house team?

Yes — we work as a genuine extension of your team, not just an outside vendor. Our account managers get to know your goals and how you like to work, and stay closely involved day-to-day rather than only checking in once a month.

Do you only take on ongoing retainer clients, or can you help with a one-off project?

Both. We offer full one-off marketing strategies for businesses that want a clear, practical plan without an ongoing commitment, as well as ongoing retainers for clients who want continuous strategy, content, and campaign management.

Campaign Spotlight: What Tourism Ireland’s “Ireland Goes Beyond” Gets Right

19 Aug

Written By Amy Gough

The destination marketing campaign we can’t stop thinking about this year: Tourism Ireland’s “Ireland Goes Beyond.”

It’s a masterclass in doing the one thing most destinations get wrong. Instead of leading with the obvious — cliffs, castles, the same postcard shots every other destination leans on — the campaign asked a sharper question: what’s the one thing you can genuinely only get in Ireland, that you can’t get anywhere else?

The answer, in their telling: Ireland doesn’t make you feel like a tourist. It makes you feel like you’re part of it.

That’s a subtle but important distinction, and it’s exactly what travellers are looking for right now. The era of the checklist trip — see the landmark, get the photo, move on — is giving way to travellers who want to feel genuinely embedded in a place, even briefly. A campaign built around belonging rather than sightseeing speaks directly to that shift.

What every destination marketer should take from this:

Most destinations default to leading with their most photogenic assets, because they’re the easiest thing to market. But the destinations that stand out are the ones willing to ask what’s actually distinctive about the feeling of being there — not just the view. That’s a harder brief to write, and a harder shoot to plan, but it’s what separates a memorable campaign from one that blends into every other tourism ad running at the same time.

If you’re planning your next campaign, the “Ireland Goes Beyond” approach is worth using as a test: does this creative lean on the obvious, easy imagery, or does it capture something about the destination that genuinely can’t be replicated anywhere else? If it’s the former, there’s probably a sharper angle still to find.