OUR FOUNDER
A bit about our founder
Amy Gough is the founder and Managing Director of Wanderlust Communications, the Perth tourism and destination marketing agency she started in 2015. She and her team work with destinations, regional tourism organisations, local governments and tourism operators across Western Australia, helping them attract more visitors through strategy, social media, paid advertising and content. She also trains businesses and teams to do more of their own marketing well.
From global brands to the Goldfields
Originally from the UK, Amy started her career in marketing for global brands including Sony Ericsson, Cadbury and the NHS. After moving to Western Australia, she became General Manager of the Kalgoorlie Boulder Visitor Centre, where she saw first-hand how visitors plan trips and what makes them choose one place over another. That ground-level tourism experience still shapes how she approaches every destination brief.
Who she's worked with
Tourism Western Australia
Destination Perth
Visit Mandurah
Australia's North West
Australia's Golden Outback
City of Armadale
East Kimberley Marketing Group
Western Australian Museum
State Library of Western Australia
WA Museum Boola Bardip
InterContinental Hotels & Resorts
Great Southern Wine Producers Association
What Amy works on
Destination and tourism marketing strategy for regions, councils and tourism bodies
Social media strategy and management for destinations and operators
Meta and TikTok advertising that fills tours, rooms and tables
Marketing training and workshops, including her monthly Meta Ads Mastery workshop in Perth
AI visibility: how ChatGPT, Gemini and Google's AI search decide which businesses to recommend
Training and speaking
Amy runs hands-on marketing workshops for tourism operators, small businesses and in-house teams, and is available to speak on destination marketing, social media for tourism and AI search visibility.
In the media
Campaign Brief: Visit Mandurah and Wanderlust Communications win gold for destination marketing.
Mumbrella: WA outback promoted in new Golden Outback campaign.
We are Emersyn: Female Founders
Book Amy to speak or train your team
hello@wanderlustcommunications.com and connect with her on LinkedIn.