Training & Workshops
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If you are looking for digital marketing training in Perth, Wanderlust Communications can help you nail your strategy, understand Meta Ads, get found by AI, or upskill your team with bespoke curricula.
Digital marketing can feel overwhelming for many businesses and organisations. Our training and workshops are designed to simplify the process, giving teams the skills, confidence and clarity they need to manage their marketing more effectively.
At Wanderlust Communications, we deliver practical marketing training for small businesses, tourism organisations, local governments and teams who want to improve their digital marketing skills. Our workshops cover topics such as social media strategy, content planning, digital advertising and short-form video creation. New for 2027: learn how to get your business recommended by ChatGPT and AI search with our AI visibility workshop.
Meta Ads Mastery
Master your Facebook and Instagram Paid Ads
Make sure ChatGPT, Gemini and Google recommend your business, not just your competitors.
More and more people are asking ChatGPT, Gemini and Google’s AI where to eat, stay, book a tour or find a local business. If you’re not one of the names it gives, that customer never finds you. Most businesses have no idea what AI is saying about them, or who it’s recommending instead.
Get Found by AI is a hands-on, half-day workshop for Perth and WA business owners and marketers. You’ll see exactly what AI says about your business, learn how it decides who to recommend, and fix the most important things before you leave.
No jargon. No hype. Just a clear picture of where you stand, and the work done.
What you’ll walk away with
✔ Your own before results from ChatGPT, Gemini and Google, and who they recommend instead
✔ Your Google, Bing and Apple listings fixed on the day
✔ A new FAQ section for your website, drafted with AI in your own voice
✔ A simple routine for getting more reviews
✔ A 30-day plan and a monthly test sheet to track your progress
✔ A printed workbook packed with checklists and templates
Who it’s for
Tourism operators, accommodation, cafes, restaurants, venues, attractions, wineries, boutique retail and local service businesses. In short, anyone who relies on customers finding them. You don’t need to be technical. If you can update your Google profile, you can do this.
How the morning runs
The live test. Bring your laptop. We test what AI says about your business, live.
How AI decides. The four things AI looks for, and the myths to ignore.
Fix your listings. Hands-on time on Google, Bing and Apple, the quickest wins of the day.
Make your website AI-friendly. Your one-sentence description, your FAQs and the details AI looks for.
Reviews and reputation. How to get more reviews, and where to get mentioned.
Your 30-day plan. Five priority actions and a date to re-test.
What’s Included
✔ A printed workbook with checklists, templates and your monthly test sheet
✔ Ready-to-use templates for your FAQs, schema and review requests
✔ Morning tea
✔ Hands-on help at your screen all morning
100% 5 star reviews
We have 100% 5 star reviews on Google, with the best praise for our workshops.
One of our most popular small group workshops is our half-day Meta Ads Mastery Course. If you’re boosting posts and hoping they work, this workshop is for you. Facebook and Instagram advertising can feel overwhelming. Objectives, audiences, pixels, placements — it’s no wonder so many businesses either avoid it altogether or waste money trying to figure it out alone.
Meta Ads Mastery is a practical, in-person workshop designed to give you clarity, structure and confidence when running Facebook and Instagram Ads. No jargon. No overwhelm. Just a clear system you can implement immediately.
Who This Is For
Small business owners who are managing their own ads
Marketing managers who want to understand Ads Manager properly
Businesses looking to bring ads in-house and reduce external costs
You’ll Learn How To
Structure campaigns properly instead of just boosting posts
Choose the right objective for your business goal
Build audiences that actually convert
Retarget website visitors and warm leads
Create content that stops the scroll
Read your results without feeling lost
Optimise campaigns confidently
What Makes This Different?
We don’t just teach Meta Ads. We manage them every day. At Wanderlust Communications, we run Meta campaigns for tourism operators, lifestyle brands and government organisations across Western Australia. We test creative constantly. We analyse performance daily. We see what drives bookings and what wastes budget. That real-world experience shapes this workshop.
We also keep our sessions intentionally small — capped at 12 people — so you get personalised support and space to ask questions specific to your business. This is practical. Interactive. And tailored.
What’s Included
✔ Half-day in-person workshop
✔ Step-by-step campaign framework
✔ Live walkthrough of Ads Manager
✔ Practical exercises and real examples
✔ Q&A tailored to your business
✔ Access to our private Meta Ad Mastery community group
After the workshop, you’ll continue to receive guidance inside our private Facebook group where you can ask questions, share campaigns and get feedback from our team. You’re not left alone once the day ends.
100% 5 star reviews
We have 100% 5 star reviews on Google, with the best praise for our workshops. If you’re interested in joining, check out our upcoming monthly Perth workshops here and book your spot.
Get Found by AI
New for 2027!
FAQ
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No. If you can log in to your Google Business Profile, you’ll be fine. We help everyone at their own screen.
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No, and be wary of anyone who says they can. AI answers change from week to week. What we can do is show you exactly where you stand and fix what gives you the best chance.
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A charged laptop, and your logins for Google Business Profile, Bing and Apple, if you have them. Don’t worry if you don’t. We’ll help you set them up.
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It builds on the same basics, like a strong Google profile, good reviews and a clear website. But AI recommends far fewer businesses than Google lists, so the priorities shift. That’s what we focus on.
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Yes. We run private sessions for councils, tourism organisations, chambers and business groups. Get in touch to talk about it.
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No. Meta Ads Mastery suits complete beginners and anyone who’s been boosting posts and wants to do it properly. We start with how the platform works and build from there.
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A laptop, and access to your Facebook page and Meta Business account if you have one. If you don’t have one yet, let us know when you book.
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Yes. You’ll get access to our private Meta Ads Mastery Facebook group, where you can ask questions, share ads for feedback and troubleshoot campaigns.
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Meta Ads Mastery is capped at 10 people and Get Found by AI at 16, so everyone gets help with their own business.