DESTINATION MARKETING BLOGS

Two tourism blogs researched, written and delivered in one week.

Entice and educate your visitors and customers with our destination marketing blog writing service.

Get two fun, engaging and SEO rich tourism blogs within a week.

Imagine starting your week with call with me. We chat about your business, we find out what you want to say to your customer and what information you need to get out into the online world. Then you head off and enjoy your week – work on something that will really move the needle on your business, hang out with your kids, take a walk with your fur baby or indulge yourself with a massage… you’ve just bought yourself some precious time!  By 9am the following morning… you’ll have an outline to check over and by the end of the week? Two shiny new blogs in your inbox ready to approve and upload to your website.

We can take away the headache of blogging, leaving you with more time and more content to woo your ideal customer. We’ve been working in the Australian destination marketing and tourism space for more than 8 years and we understand what content really works.

All this for just $757+ GST.

Blogs are a crucial part of your SEO strategy and help your website reach the dizzying heights on Google. Most business owners know this, but don’t have the time to dedicate to actually thinking of topics, researching keywords and writing the copy. That’s where we come in.

  • Do you suffer from writer’s block?

  • Do you have the ideas but it takes you hours and hours to write a blog?

  • Is your last published blog post more than six months old? 

  • Do you want your website to rank for SEO for more search terms? 

  • Then purchase or book a call with us today to find out more!

“With a thorough understanding of tourism, destinations and the consumer journey, Wanderlust
Communications have created and evolved our content marketing strategy, using social media across
owned, earned and paid channels to inspire and educate consumers about the region and converting
them to visitors. They’re a creative, trusted and reliable partner and I genuinely love working with them.”


Marcus Falconer, CEO, Australia’s Golden Outback

The customer journey

If you work in the destination marketing or tourism industries, you’re probably familiar with the customer journey. When searching for places to visit or experiences to book, people generally move through the following stages; dreaming, planning, booking, experiencing and sharing. Blogs are great ways to capture people in the planning phase. They’ve seen a photo of your destination or seen your tour on Instagram, but now they want to know more.

By creating blogs that help answer regularly asked questions, group together experiences or attractions and run down the best things to see and do, you’ll get yourself found on Google and get people across the line from planning to booking.

Itineraries, listicles, articles, diary-style pieces and interest based blogs all rank highly for SEO as they’re topics people are searching for, but they also really help educate potential visitors and customer about the product, place or service.

Why choose us?

We’ve got more than 8 years experience in creating written content for some of Australia’s biggest tourism brands and operators. We’ve written fun, engaging and highly ranking blog posts for travel and tourism brands including:

Head to our portfolio page to get more information about our current and past work.

We understand the customer journey and how important it is to tell your story and bring your destination, tour or experience to life online. Blogs are where people delve into these things and find out if they’re right for them. They want to know… Is this a good place to travel with kids? Where should I eat? What is this destination like in different seasons? What are the best adventure experiences? Why should I do this tour?  What is there to do near this hotel?

We work to uncover the questions your audience wants the answers to, and create compelling content that not only gives them the answers they’re searching for (hello SEO) but also tells your story in a way that makes it leap off the page and into their hearts.

Blogging is great for heaps of reasons. It helps your organic SEO, it increases the time spent on your website, it helps turns potential customers into conversions and it positions you as a leader in your industry.

When it comes to the travel industry, having a variety of interesting and helpful articles and blogs on your website can help nurture people through the customer journey – taking them from the planning stage to the booking phase. Bingo!

Who do our blogs work for?

  • Local, regional, state or national tourism organisations

  • Local governments who have a tourism remit

  • Visitor Centres

  • Tour operators, hoteliers and restaurants

What’s included:

  • Up to 1 hour briefing call

  • Keyword research

  • Research – competitors, existing articles, things to include in the copy

  • Skeleton draft with key points for approval

  • Two blog posts within 1 week (delivered at the same time)

  • Two rounds of revisions

  • Bonus! Social media captions for each post so you can share with your audience once they’re live.

Buy now and we’ll be in touch within 24 hours to pick a date for the project.